The Academy

The Academy is a virtual six-part course on leadership fundamentals offered by IQI. The curriculum focuses on applying Deming’s System of Profound Knowledge, creating a thriving quality culture, and developing leadership capabilities.

Overview

Format: Online

Length: 12 week course

Skill Level: Intermediate

Prerequisites: None

Rates

Member: $1,750

Non-member: $2,225

Please contact us to inquire about group rates.

The IQI Academy is a structured leadership development program grounded in Dr. W. Edwards Deming’s System of Profound Knowledge. This six-unit course is designed to help professionals transform their approach to processes, people, and organizational systems.

Key Features

Foundational Framework: The curriculum is based on Deming's System of Profound Knowledge, which encompasses four interrelated components: appreciation for a system, understanding variation, psychology, and theory of knowledge.

Comprehensive Learning: Participants engage in daily live sessions and have access to over 100 learning materials, facilitating consistent progress through the program.

Community Engagement: Enrollment provides access to a private network of like-minded professionals, fostering collaboration and shared learning experiences.

Expert Instruction: The program is led by Eric Budd, an experienced instructor with over 20 years of experience in the industry, who guides participants through each step of high-quality management practices.

Since its inception, the IQI Academy has supported over 1,000 graduates from more than 50 organizations in enhancing their leadership capabilities and driving quality improvement initiatives.

What you’ll get

  • Six (6) unique lessons

    including over ten (10) hours of recorded video content, allowing you to review and revisit previous lessons at your convenience.

  • Direct Feedback

    on assignments, projects, team activities and your capstone project which you will be working on throughout the 12-week course.

  • Fully Accessible LMS

    otherwise known as a Learning Management System, designed to support diverse learning needs and ensure an inclusive educational experience.

  • Live Online Sessions

    with opportunities for direct interaction with the instructor, fostering a dynamic and engaging learning environment.

  • Practical Tools

    including downloadable resources, hands-on practice exercises, access to a discussion board, all of which will enhance your problem-solving approach and drive meaningful results.

  • Join a Community

    of like-minded professionals, providing a supportive network for process improvement and shared learning through common challenges.

 FAQs

The Academy

  • The Academy is a virtual six-part course on leadership fundamentals offered by IQI. The curriculum focuses on applying Deming’s System of Profound Knowledge, creating a thriving quality culture, and developing leadership capabilities.

  • The IQI Academy is ideal for professionals who are ready to lead organizational change and improve systems thinking in their workplace. Specifically, the course is a strong fit for:

    • Mid- to senior-level leaders looking to elevate their approach to management and decision-making.

    • Quality improvement professionals aiming to deepen their understanding of systems thinking and process variation.

    • Public sector or nonprofit staff engaged in service delivery, policy, or performance improvement.

    • Project and program managers seeking to align team dynamics and processes more effectively.

    • Change agents who want a proven framework to drive sustainable, people-centered transformation.

    • Anyone influenced by or interested in Dr. W. Edwards Deming's philosophy and eager to apply it in a practical, structured way.

  • The Academy follows a traditional university semester schedule and is offered in the Fall and Spring.

    The Fall courses start at the beginning of September and run through mid-December.

    The Spring courses start at the beginning of January and run through mid-April.

  • Historically, this course was taught in-person. Post-pandemic we now offer a virtual format that allows learners to join from anywhere.

    This course is broken down into six units. Typically, we will cover each unit over a two-week period but the schedule may vary slightly based on holidays.

    Click to view the weekly schedule.

  • On average you should plan on spending approximately 2-3 hours per week (total of 12 weeks) on the course. This is an overall average so, some weeks you will end up spending more time than others, however we have tried to design this course so that you get the benefits of having live instruction in a format that is flexible enough to fit into most schedules.

    For more details view the weekly schedule.

  • By taking this course we expect you to follow some basic ground rules. Everyone that participates in the Academy agrees to the following expectations.

  • You will receive a 100% full refund if you request to add/drop the course at least 30 days prior to the start date of the academy.

    If you cancel with less than 30 days remaining between the date of cancellation and the start date of the event the following refund schedule will apply:

    29 - 22 days - 75% refund

    14 - 21 days - 50% refund

    8 - 13 days - 25% refund

    0 - 7 days - 0% refund

Course Syllabus

Unit 1

System of Profound Knowledge

This lesson will define the System of Profound Knowledge (SoPK) including:

  • Deming's 14 Points for Management

  • 7 Deadly Diseases of Management

  • Learning Principles and Practices

  • What is Quality?

  • Theory of Knowledge (mind mapping)

  • Variation and Answering: How Did it Go?

  • Psychology

  • PDSA

  • Appreciation for a System

  • 3 Basic Questions

  • Capstone Project Scope

  • Off-limit Words

Unit 2

Voice of the Customer

This lesson will define the Voice of the Customer (VoC) including:

  • What is the VoC: A Definition

  • A VoC System and Its 6 Gaps

  • Job to be Done

  • Misunderstanding Customers

  • Customer Stratification

  • Customer Persona Development

  • Sources of VoC

  • VoC Metrics

  • Understanding the Customer Voice

  • Operational Definitions

  • VoC Perspective

Unit 3

Appreciation for a System

This lesson will define the organizational system including:

  • Refine the 3 Basic Questions

  • What is a System?

  • Your Organization, Viewed as a System

  • Your System

  • Doing Their Best: Interdependent Components

  • Principles of Organizational Systems

  • Cooperation vs. Competition

  • Synthesis - Thinking in the Other Direction

  • Asking Better Questions

Unit 4

Understanding Variation

This lesson will define variation including:

  • Data Collection and Display

  • Enumerative and Analytic Study

  • Variation is Life

  • Language of Variation

  • Understanding the Purpose of Control Charts

  • How to Create a Control Chart

  • Distinguishing Common Cause From Special Cause Variation

  • Responding to Variation

  • The Value of Control Charts

  • Measurement Issues

  • Managements Job: Understanding Variation

  • Revisiting the 14 Points

Unit 5

Psychology

This lesson will define Psychology including:

  • Psychology: Boundaries, Landmarks, and Warning Signs

  • Better Feedback Appraisal Intro

  • Lesson of the Red Beads

  • Motivation: Collaboration, Choice, and Challenge

  • Capstone Guidance

  • Sources of Fear

  • Driving out Fear

  • Stress and Engagement

  • Transforming Our Feedback

  • Assumptions Build Systems

  • An Ideal Feedback Process

Unit 6

Transformation + Capstone Presentation

This lesson will define Transformation including:

  • Individual Transformation

  • Change vs. Improvement

  • Learning Cycle Feedback

  • Loss and Lost

  • Transformation: Speed and Scale of Commitment

  • "...one of the best.."

    Eric Budd has been one of the BEST teachers I have had the opportunity to learn from.

    - Sarah

    Academy Graduate, Fall 2021

  • "...one of the best designed courses..."

    I am going to school now to get my masters in education in instructional design. I think that the Academy is one of the best designed courses that I have ever been a part of.

    - Jerry

    Academy Graduate, 2015 Spring

  • "...more joy in my work..."

    With the knowledge I have gained from IQI, I have been able to incorporate changes into my daily work. I strive to make small improvements in order to have more joy in my work.

    - Hillary

    Academy Graduate, Fall 2017

  • "...new way of thinking..."

    The Academy opened my eyes to a whole new way of thinking.

    - Mackenzie

    Academy Graduate, Fall 2018

Still have questions?