Newsletters

The applied Practice Series

  • The Customer Defines Value

    Apple and JCPenney show how the same leader can achieve very different results depending on how well a strategy reflects what customers value. This edition explores why innovation begins with understanding the customer.

  • WHEN METRICS DRIVE THE WRONG BEHAVIOR

    Netflix and Amazon demonstrate how metrics can either support improvement or create unintended consequences. This edition explores why leaders must understand what the numbers reveal, what they leave out, and how they influence behavior.